Online Video Calls: A New Way To Have A Meeting

7 Reasons to Use a Video Call for Your Next Meeting
Online Video Calls: A New Way To Have A Meeting

Meetings are held to make decisions, solve problems, share information, develop ideas, and provide a sense of direction to a team. Whether it’s for work or leisure activities and personal interests, everybody has participated in meetings at some point in their lives.  

At times, you might face some problems when you want to schedule a meeting with your team. Some of your team members might work remotely. Or there can be other reasons that might limit face-to-face association such as a pandemic.

But now, there’s a new way to have meetings. And that is video conferencing. Just a simple online video call can get your team together to talk face-to-face, no matter where they are.

What is Video Conferencing?

Video conferencing is a video call which allows more than two participants to communicate with each other in real-time. Participants can not only hear but also see each other without being in the same place. They can even share information via screen sharing, live chat, and annotation during a video conference.

Video conferencing is used to hold meetings among members of a single team, between two different teams, or between a team and the organization’s shareholders. You can add as many people as you like on a video conference. Plus! The participants are not even required to be in the same country to join a video conference.

Top Reasons to Use Video Conferencing

An increasing number of organizations are using video conferencing. They do so to get a competitive advantage and to expand the reach of their company. It doesn’t matter what kind of organization you run; video conferencing can prove beneficial for a variety of reasons.

It boosts productivity  

A study found that 94% of people opt for video conferencing because it boosts productivity and increases efficiency. It allows you to develop new services for clients and resolve the problems easily and quickly. Participants can use the screen-share feature to share their ideas and give suggestions to move on with the ongoing project.

It increases attendance

Video conferencing allows you to get in touch with your team members who work remotely. Sometimes, it becomes difficult to coordinate busy schedules and bring your team together for face-to-face meetings. But video conferencing offers more flexibility that can help to increase meeting attendance rates. Plus! You can also record the discussion for non-attendees.

It reduces travel time and expenses

One main reason why organizations use video conferencing is that it reduces travel time and costs. In-person meetings can take up valuable hours of your day. Some of the participants need to travel great distances to reach the meeting location. Moreover, it’s expensive also. By using video conferencing, you can save the money spent on business travel and conduct meetings in lesser time.

It improves employee retention

Video conferencing allows a better work/life balance, which helps to improve employee retention. When travel requirements are less, employees will have more control over their workdays. They can also choose to work from home to reduce commuting time and expenses.  Remote employees also get the chance to have close relationships with team members and feel like a part of the team.

It makes communication more effective

Research has shown that 93% of communication is non-verbal. Video conferencing allows us to see the body language of our team members. Hence, it helps to make communication more effective compared to an audio conference. Also, humans can process visual information quickly and accurately than text and audio. So, when you have a meeting via video conferencing, participants will retain more information and understand it more effectively.

It provides more structure to meetings

All participants agree upon defined start and end-time prior to the meeting. Less time is wasted when the participants calling from different locations join the meeting at the allocated time. Hence, there will be less idle conversation and more intensive discussion. Participants are more likely to stick to an agenda when they know the meeting is going to end on time.

It gives a sustained competitive advantage

Considering all these reasons, video conferencing gives your organization a strong and sustained competitive advantage. When commuting time and costs are lower, team unity is improved, and your meetings are more productive; you can increase collaboration and complete more tasks and projects in lesser time.


Posted 1 month ago by Golden

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